With 20+ years in the game, I’ve tackled everything from brand identity to digital design, working with global heavyweights like Coca-Cola, MINI, and Samsung. Most recently, as Product Design Director at OakNorth, I’ve led design and branding efforts, creating experiences that don’t just look good – they work hard, drive impact, and actually makes sense.

Design isn’t just about making things pretty (though, let’s be real, that certainly doesn’t hurt). It’s about clarity, connection, and building something distinctive. Whether I’m leading a team, shaping a campaign, or fine-tuning an interface, I focus on bringing ideas to life that are purposeful with feeling.

Curiosity is a biggy and keeps me moving, collaboration keeps things interesting, and creativity is what turns good design into great design.