GSK is changing from product-centric to customer-centric. From single-channel to multichannel. From one-size-fits-all to personalised. Ultimately, the HCP portal will emerge as a trusted source of information in the areas that GSK excels in.  A place where experts serve experts.  Leading the transformation of GSKs relationships with HCPs.

October 2014 Associate Creative Director, Art Director, UI Design Lead – DigitasLBi, London