Samsung Galaxy Note 2
A Social Media Win
When Samsung Mobile needed a bold strategy to launch the Galaxy Note 2 in Africa, we delivered. We designed a three-phase digital campaign that built anticipation, maximised launch-day impact, and sustained engagement post-event. By leveraging social media influencers and live streaming, we turned the launch into an interactive experience that drove massive engagement, boosting Samsung’s Facebook following by 70,000 and generating widespread buzz. This campaign proved the power of a well-crafted digital strategy, and we were proud to lead the way.
July 2012 Creative Director and Design Lead – Gloo, South Africa
Case study
Key results:
70,000+ new social fans gained
500,000+ people reached through social media engagement
Fastest-growing Facebook page in South Africa on launch day
Live-streamed event that drove real-time conversations and brand interaction
#SamsungNote2 trended in three major cities as well as South Africa