BT Mobile

BT launched a new mobile offering better than other providers at the time (4G, top phones, free wi-fi & flexible plans) and wanted the simplest and easiest way to view and compare their products and bundles. Simplifying complexity is one of the most difficult things to achieve especially without losing functionality.

Efficiency, speed, detail comparison and online purchase all intuitively designed along with always-on help and support reassurance.

March 2015 Design Director, UI Design Lead – SapientNitro, London