Samsung Galaxy S III
Innovative engagement, reimagined
For the local launch of the Galaxy S III, Samsung wanted to position the device as the most innovative, feature-rich smartphone on the market. Our agency took on the challenge by creating a highly interactive rich media experience that showcased the Galaxy S III’s key features—specifically, Smart Stay, a technology that tracks a user’s eyes to keep the screen on when they’re looking.
We developed a groundbreaking rich media banner that seamlessly responded to user movements, mirroring the Smart Stay experience. As users engaged with the ad, the Galaxy S III reacted in real-time, ultimately expanding into a full-page takeover that provided an immersive product showcase and even allowed users to pre-order the phone directly from the banner.
This campaign set a new benchmark for interactive digital advertising, positioning Samsung as a true innovator in the mobile space.
July 2012 Creative Director and Design Lead – Gloo, South Africa
Case study
Key results:
34.29% Click-through rate (CTR), unprecedented for rich media, compared to the industry average of 0.18%
Dwell rate: 37.14%, indicating high engagement and user interest
Total interaction rate: 171.43%, proving deep user engagement
Total expansion rate: 105.71%, demonstrating strong ad effectiveness
Successfully educated users on key features while driving traffic to the product microsite