The new BMW 6 Series

Weather is a major consideration for any traveller. It can make a journey wonderful or woeful. A business meeting a winning pitch or a wash-out. BMW wanted to talk to the well travelled and discerning consumer in a fun but relevant way. What better way to aid the launch of the new 6 series convertible than dynamic digital outdoor at airports. The car and roof reacted to real time weather conditions at the various destinations across the country, reaching possible new consumers in an entirely unexpected way. This execution elegantly showcased the car with its roof on and off, conveying the campaign message of "Beauty is not defined by its surroundings".

October 2012 Creative Director, Art Director, UI Design Lead, Front-end Developer, Flash Animator – Gloo, South Africa