Kurt Geiger
Together we are shoeaholics
Kurt Geiger's online outlet division has a huge variety of shoes at huge discounts. It's any shoe aficionados happy place. We created a campaign that encouraged them to be Shoeaholics.
A through the line campaign demonstrating that we share the addiction, through shout outs to from one shoeaholic to another, as well as by inviting shoeaholics to join us and make our business their own.
June 2014 Associate Creative Director, Art Director, UI Design Lead – DigitasLBi, London
The website
The website houses the real-world events throughout the year.
A "social layer" was added to the website, where Shoeaholics come together and share their Shoeaholic'ism.
Shoeaholics are able to create their own profile within the site, where they can setup their own trophy cabinet and share the shoes they like most with friends or other Shoeaholics.
Experimental
Taxi placement
Tube placement
Ladies toilet placement
Social media
The event
An outdoor spectacular of a large transparent shoe box. Shoeaholics following us on Twitter could win a pair of the gorgeous shoes on display by tweeting their shoe size and our hunky shoebot might just hand them over.
