BT Smart Hub
The UK’s most powerful wi-fi signal
BT wanted to launch the new BT Smart Hub with their main goal being to drive more broadband & Hub sales using their Smarter Broadband strategy and through the launch of the new BT Smart Hub (and Mini Hub).
The New BT Smart Hub has a unique combination of intelligent features that unite to deliver a quality connection and offers the UK’s most powerful wi-fi signal. We highlighted the technology as an integral and desirable layer of modern living, and it positioned the Smart Hub as the device that enables us to connect faster and smarter.
March 2016 Design Director, UI Design Lead – SapientNitro, London
