BT Smart TV
A different way
BT wanted to redesign their BT Smart TV webpages with the main goal to educate consumers that BT TV really is the place to get Great Entertainment at Tiny prices, to excite people about the content BT TV delivers and encourage purchases by supporting information surrounding the features people know little about – TV on the Go, BT Store etc.
Our designs incorporated the rich entertainment at the heart of the page through storytelling, whilst evoking excitement around the content, features and packages BT offers.
March 2016 Design Director, UI Design Lead – SapientNitro, London
